Certainly, there are cost considerations, it's really expensive to build and maintain. The publisher works with subscription management platform Chargebee, but Beizer said the paywall experience is mainly driven by in-house technology.Īs far as the build-versus-buy debate goes, Beizer said: 'One of my strategies is, if this going to be core to your business it is something you want the ultimate control over.
Press Gazette Dynamic paywall built in-houseīloomberg uses a dynamic paywall with different pricing offers for different users, but the general rule is there is registration to begin with that earns users one free article per month, then they must pay to read more.